Frequently Asked Questions

What types of business benefit from first page placement?

If you offer any type of product or service for profit, top search engine rankings can help your business. Google, the world's largest search engine is searched over 3000 times per second, 180,000 times per minute, 11,000,000 times per hour, and over 250,000,000 times per day on virtually every topic. Those searches are looking for you and your business. From period drawer handles for Victorian antique furniture to Donald Trump's New York condos, people are searching for your business as you read this paragraph. Can they find you? If not, we can help.

What do all these terms mean?

PPC - Pay-Per-Click is an auction style advertising format that allows website owners to market their site by bidding against competing sites for advertising position and exposure.

SEO - "Search Engine Optimization" is the process of working with a website to create search engine friendly words that search engines look for in ranking a website.

Spiders - Proprietary software that search engines use to "crawl" through the internet ranking each site based on its level of content.

Split Testing - The act of testing two ads side by side, over time and similar circumstances, to determine a winner. This process allows the constant refinement of an advertising campaign.

ROAS - "Return on Ad Spend" is the gross revenues of an ad divided by the amount spent obtaining those revenues.

SERP - "Search Engine Results Page" is the resulting search engine web page shown when a search query is initiated.

Which is better: PPC or SEO?

Our company is a Search Engine Management company that provides Pay-Per-Click services for our clients. Our belief is that PPC is superior to SEO due to the flexibility offered to our clients and the fact that results can be guaranteed. If you are just starting a campaign or are requiring consulting work on an existing campaign, PPC may be the best solution. SEO has its place in the industry, but only after a well-crafted and proven PPC campaign has been established. Here are some of the benefits of a PPC advertising campaign:

Ability to change your ad constantly to offer new incentives or promotions
Create the most relevant keywords and search phrases tailored to your product or service
Ads can be set up on a daily budget
Ads can be shown at scheduled times of the day or night
Ads can be turned off for mandatory plant shutdowns, heavy business volume, or simply to take time off if you're a small business.
Ads can be split tested, refined, and tracked in order to create a higher ROI
Unsuccessful ads can be made successful by grouping them in a more targeted way
Ad data can be tracked and analyzed to optimize performance of the ad campaign
SEO's process cannot guarantee results in all keywords requested
PPC campaigns can be brought to market very quickly and efficiently

Why Google?

Our services start with Google for many reasons. Google is a company that cares more about the search results than the advertisers who pay them. Their philosophy is simple: Offer extremely relevant search results to those users who are searching for information and everything else will fall into place. The customer of Google is the stay at home mom searching for clothes for her kids, the business traveler looking to book hotels and airfare, the beginning musician looking for a trumpet to buy, etc. Google's "real" customers are the people that use their search engine, not the people that supply Google with revenue. They are first and foremost dedicated to servicing their customers in such a way that has gained them over 50% market share. Because of this, advertisers will come to Google and spend money.

Google offers many tools for our company that we use to increase your return on investment. Yahoo!, MSN, and other search engines, while important, simply do not offer the tools to test as easily. Once your campaign is handcrafted on Google, we then take our tested and proven results and place your site on other engines.

Search Engine Optimization Results Guaranteed

I sold 105 homes in a hyper-competitive Atlanta real estate market as a direct result of my website and received $750,000 in gross commissions! This stuff works, and over the last seven years these systems have been perfected with your business in mind.

Terry Burger, CEO & Founder
The Search Factory