Written by: Terry Burger, The Search Factory 

One of our Atlanta clients is going to earn over $16,000 in January using our website marketing systems in a very slow real estate market.

I was on the phone yesterday with Amy, one of the real estate team’s buyers’ agents. She said that she received a lead 3 days ago and wrote a contract that will close in January. This will be the 4th closing in January as a result of the website systems we have put in place for this company.  This team’s top agent in 2007 generated over $120,000 in commissions from internet leads that came directly to the agent’s website.  Oh and by the way, the agent only worked for 10 months.

The Atlanta  real estate marketplace has slowed dramatically the past 12 months with rising inventory, builders going bankrupt, and lenders going out of business.  The agents that seem to be surviving are the ones who are able to capture and incubate a lead over time until it is ready to close. It is estimated that 97-99% of agents do not have a lead incubation program at work. 

The team’s lead agent estimates they will close between 22-25 transactions and volume of $6.6-$7.5M as a result of the leads their website generates through The Search Factory. That will represent approximately 35-40% of the agency’s total business.

The Search Factory is a company that consults agents, brokers, builders, and developers on how to create an internet presence, capture leads, and incubate those leads until they are ready to purchase. If you would like to know more information about how we can help you achieve the results described above, please call 1-877-567-3272.