There are many third party companies that can help you pick out keywords for your various search campaigns.  I have found that some of the best ideas for keyword selection can be found within your own sphere of influence.

1) Use trade magazines and journals. They are loaded with industry jargon and little niche phrases that may help you uncover a few great keywords that don’t cost a great deal for prime time positioning.

2) Set up a focus group. Make sure they have a basic understanding of the products and services you offer before sending them searching. This works well in areas such as real estate and many retail categories. Might be more difficult in companies that work with specialized products. Ex) packaging company that produces blister packaging, etc. In this case, the focus group may need to be another company you’ve developed a relationship with or is a current client. Perhaps they could be part of your focus group.

 3) Always be thinking. I can’t tell you the number of times I’ve had a brilliant search phrase and didn’t write it down. It passes quickly in the recesses of my mind. It literally pays to have a notebook with you to write down all your ideas. One of those ideas will make you rich someday.

Many businesses simply don’t have the budget or staff to craft a campaign. If you’re stuck, you can always leave it to the experts. A good search engine management company will spend time with your company learning it’s culture and marketing strategies. Remember that the company should constantly be tracking, split testing, and coaching you on the results.

Written by: Terry Burger, The Search Factory 

One of our Atlanta clients is going to earn over $16,000 in January using our website marketing systems in a very slow real estate market.

I was on the phone yesterday with Amy, one of the real estate team’s buyers’ agents. She said that she received a lead 3 days ago and wrote a contract that will close in January. This will be the 4th closing in January as a result of the website systems we have put in place for this company.  This team’s top agent in 2007 generated over $120,000 in commissions from internet leads that came directly to the agent’s website.  Oh and by the way, the agent only worked for 10 months.

The Atlanta  real estate marketplace has slowed dramatically the past 12 months with rising inventory, builders going bankrupt, and lenders going out of business.  The agents that seem to be surviving are the ones who are able to capture and incubate a lead over time until it is ready to close. It is estimated that 97-99% of agents do not have a lead incubation program at work. 

The team’s lead agent estimates they will close between 22-25 transactions and volume of $6.6-$7.5M as a result of the leads their website generates through The Search Factory. That will represent approximately 35-40% of the agency’s total business.

The Search Factory is a company that consults agents, brokers, builders, and developers on how to create an internet presence, capture leads, and incubate those leads until they are ready to purchase. If you would like to know more information about how we can help you achieve the results described above, please call 1-877-567-3272.