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Helpful Website TipsIt is safe to say that unless a website generates a lead or a sale then it is worthless. To make your website have value in the eyes of the consumer, here are a few tips to help you generate more conversions on your site. Simplicity Rules A good web design has just enough text to lead the visitor and the search engine spiders, but not overdone as to overwhelm the user with information he or she may not need. If you're selling a product or service, don't lose your customer in excess jargon or verbiage. Use Graphics Wisely Use graphical guidance and interface where possible. Plan your website so that users find their information in 3 or less clicks of a mouse. Want some ideas? Check out Apple.com or a good real estate website such as REALTOR.com. Use Video No one showcases videos better in my opinion than TigerDirect. If you have a product you're selling, showing a video demo of that product is priceless. Be sure to give the consumer good, sound advice. Be sure to place a large BUY NOW button somewhere on the page near the video. We have an entire section of our website dedicated to video and video production for the web. For an example of a product I purchased from TigerDirect.com because they made it so easy, click here. Generate More Leads Lead generating giveaways are a great way to get a few more registrations on your website. Do you publish a newsletter, write a blog, etc? If so, and it's good stuff, up to 15% of your website visitors will trade their name and e-mail address for your "item of value." Test different ideas like monthly drawings or free stuff. Take Care of Your Leads & Incubate! Are you sending valuable and informative content about your services or products to your website subscribers every 2-3 weeks? If not, you're wasting valuable human equity. MOST BUYERS ARE NOT READY TO BUY NOW--BUT THEY WILL BUY IN THE FUTURE. If you understand this fact, you are one step closer to being a successful search engine marketer. The most successful companies keep you coming back to their website time and time again. Every get an e-mail from Amazon.com that says "other people that bought the book you did also purchased this book"? Nine times out of ten I'll click on that e-mail. I rarely purchase, but if their e-mail system causes me to purchase 2% of the time, Amazon just scored a gigantic return on investment. All they did was nurture my relationship. I Can't Find You! So you've worked hard to have a compelling website that people spend a lot of time on--congratulations! Only one problem, they can't find your phone number. In my humble opinion, the phone number should be proudly displayed on every page of your website in almost every situation. While forms and e-mail are great way to communicate, nothing beats face-to-face or voice-to-voice contact. Know Your Target When was the last time a 50 year old baby boomer purchased a shirt from Abercrombie and Fitch for themselves? Hopefully never! IA&F's target market is young hipsters between 16 and 22 years of age who can afford expensive clothing. Your website focus needs to be laser beam accurate. Don't try to be all things to all people online, it simply won't work.
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