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The Search Factory Search Engine and Internet Marketing

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Science of Search Marketing

Search Engine Marketing is the purest form of advertising ever invented.

search engine science Before the internet, about the best we could do was the Yellow Pages. You knew where you could find products or services in large numbers to compare. The drawback from a consumer standpoint was limited information on the company. And from the business owner's point of view, the large fee was paid upfront whether or not the phone rang.

With search, you only pay when someone clicks on your advertisement.

That's why it is called PPC (Pay Per Click). You can appear 100,000 times on a search query and if no one engages, then you're never charged a fee. Obviously you want people to visit your website, but you don't want just anybody. In most cases, you want a very targeted and well defined group of people looking at your products and services. That is where the science comes in to play. Your website and search engine marketing need to mirror your target audience.

If you're trying to attract 20-25 year old urban hipsters for your clothing store, then your website better be able to deliver that sort of feel and vibe.

If you want to attract empty nesters from 55 years old and up for a retirement community, then the website needs to be easy for someone in their senior years to use. While a 55 year old may have no problem, a 75 year old with poor vision may not be able to read the type size on the page or the website navigation flow might not make sense.

The Search Factory helps your business identify its target and craft a marketing plan that flows seamlessly from the search query to the ad copy to the website, and ultimately, to a conversion of a lead or sale.

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