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Lead Incubation, A Classic Example
You're profitable, but it would be nice to be more profitable. Let's assume that the typical salesperson can only convert 40% of the leads into a sale. What about the other sixty percent? That's right, they fall through the cracks and are never contacted again. A certain percentage of that 60% will buy from you, they just aren't today. You've paid for the lead through very expensive advertising, so the conventional wisdom of most companies simply chalk it up to the cost of business. These leads WILL generate more revenue for your company. A lead incubation strategy incubates the 60% of the leads that did not buy today into future prospects. It's a proven fact that many of those leads are in research mode, but they were impressed with your company and will give you the business, IF you stay in touch. We create customized Lead Management tools that can be automatically delivered via e-mail to your prospects so you stay in front of them during their "decision period." The tools can be loaded into your existing follow up program or we can create an all in one custom solution for you.
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You own a Heating and Air company in Cleveland,
OH and you have massive advertising presence on talk
radio, newspaper, search engines, and television.
Dozens of leads flow in everyday by phone and e-mail
requesting an appointment to replace or repair their
HVAC system. The sales team is elated and does
very well with the leads.
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